Q&A with Fred. Olsen Cruise Lines’ Head of Itinerary
Planning & Destination Experience, Martin Lister
What do you need to consider when planning a new cruise?
First we have to consider which destinations are most appealing to
our guests, then subsequently decide upon the cruise concept, which
might be scenic exploration or culturally themed, to give just two
examples. Next we research the ports of calls. We work hard to
identify the truly authentic experiences that can be enjoyed both on
Shore Tours and independently. We piece them together to give
guests the chance to delve deeper and discover the real essence of
a place. After that we select the places that are most suitable for
the concept and will give our guests the best overall experience.
Wherever possible we also take our ships to places where we can
dock closer to the centre of a destination, rather than further out
where the larger ships have to stop. This means guests can walk into
areas of interest without the need for shuttle buses. Back on board,
adding scenic cruising to the programme takes guests closer to
unique landscapes best seen by water, giving a different perspective
on the region.
A good itinerary has a balance of port days, scenic cruising and sea
days, so guests have enough time to explore the destinations while
enjoying Fred. Olsen’s unique style of cruising too.
Visit fredolsencruises.com, contact your travel agent or call 0800 0355 141